The Letter “X”
Today, I am deeply disturbed by the usage of the letter “x”. Mainly, I’m troubled by the manner in which many churches have used the letter “x” to somehow connect with younger generations. How do they do this? They spell words using the letter “x” to seem hip and cool. About 5 to 7 years ago, churches all over the place were doing this in order to reach the “Gen X” crowd (just a note, most people who fall into this generational group detest labels such as “gen x”). Most of those churches have realized that simply giving a ministry a cool name doesn’t always mean there will be masses of young people flooding through the doors. In fact, some of the churches that started “x” driven ministries have changed names, focus, or in some cases, even shut down the ministry.
I’d done my best to try and forget about this usage of the letter “x”. But, today while reading through some literature (or denominational propaganda as I like to refer to it), I learned about a church starting a new service called Connexion (get it, that’s a hip way to spell connection). Frankly, I find this usage of the letter “x” insulting to the letters “c” and “t”. Did anyone think about those letters?
I shouldn’t complain too much. At least these churches are trying…