Coffee Snob
If you’ve spent any time around me, or even have read this blog a time or two, you know that I am a bit of a coffee snob. I fully admit it. I proudly embrace it. When it comes to coffee…yes, I am a snob.
And, as a coffee snob, I have certain expectations when it comes to the entire coffee experience. If I’m in a coffee shop, the environment should be calming, quiet, relaxing. If I’m buying coffee at one of a few select locations, I expect a certain quality and variety. And, in either situation, I expect to be treated as a valued customer.
Yesterday, Emily and I went to the Farmer’s Market at the Minnetrista Center. On any given Saturday, you can usually purchase coffee from a couple of vendors. On this Saturday, a special presentation was being put on by a third coffee vendor. What a day! One location, three choices!
After doing our shopping, I told Emily that I wanted to buy some coffee for the church. And, since this certain vendor was only there for one day and I consider many within the operation to be friends, I wanted to buy my coffee from them. Emily asked if I should, since our vendor at the church has been so good to us and provides us with excellent products and service. I assured her that he wouldn’t mind (and I’ m sure he wouldn’t). So, with Emily’s approval, I approached the vendors display and saw a nice variety of excellent coffee. I also figured, “Hey, if people in the church like this coffee…maybe we’ll start purchasing our beans from them.”
After looking over the selection, I asked one of the workers if they had any ground coffee. He replied, “Sorry, no.” And, so, I was prepared to head inside and buy coffee that had been roasted by my favorite roaster and coffee company.
Now, most of you are fully aware that I never buy pre-ground coffee if it is for my own use. However, our church doesn’t have a coffee grinder and we brew coffee in large quantities, so a little grinder from Wal-Mart won’t do the trick.
But, that’s not where the story ends. As I’m preparing to turn around and leave, another worker says, “Uh, yeah, we’re sort of diametrically opposed to grinding coffee.”
I wanted to reply back, “Well, I’m diametrically opposed to buying your coffee.” However, I said, “I understand that. I was just asking because I wanted to buy a large quantity of coffee for my church…which doesn’t have a grinder. So, I sort of need it ground.”
I told the story to my father and he said, “You should have asked them how they brew their coffee if they are opposed to grinding.” Hilarious!
So, yes, I am now adamantly opposed to buying coffee from this particular vendor. I will admit, they roast some amazing coffee. However, I will not be consuming it. I will still consider many in the organization to be my friends…I just won’t be supporting their business.
This whole situation comes back to the “being treated as a valued customer” issue. One employee had the proper response. Another employee decided to be a coffee snob and treat me like a fool. When I’m attempting to buy your product, you shouldn’t make me feel like a jerk for asking a relatively common question. And, when in a public market, I would encourage coffee vendors to bring along some ground coffee. Not everyone has a coffee grinder.
The whole exchange should have ended with the simple, “Sorry, no.” But, one little comment cost this business a customer.
As I’m preparing for church this morning, this whole experience has me thinking about how we treat others. When people come to the church, do we approach them with love and kindness…Or do we act like snobs…know-it-all’s…turning people away from the very thing that they came to find???
I am not sure who is the rude snob here. The vendor who said “Uh yea we are diametrically opposed to grinding coffee” or the blogger who says “I am adamantly opposed from buying coffee from …” a vendor who dares to follow the SCAA rules for getting the most out of a cup of coffee. The Speciality Coffee Association of America says the the flavor of coffee drastically diminishes after being ground 1 hour. One thing for sure though a coffee snob would never purchase preground coffee or flavored coffee. Coffee roasters that pre-ground coffee and flavor coffee with spray on oils like “Cinnamon Sticky Bun” are not snobs either. It is companies like this that have to give coffee brewing equipment to their accounts because it is the only way to hook an account with sub standard coffee. These companies are restaurant grade coffee not speciality coffee. I don’t mind individuals that drink this stuff but don’t call yourself a coffee snob. I don’t mind churches that settle for this grade of coffee either. It is a statement about a church’s taste and .. well while some are happy with this chocolate raspberry preground stuff. A real coffee snob will have to bring their own coffee to this church.
Comment by Guy Pfanz — September 27, 2007 @ 2:10 am
Sometimes my point is simply proven for me. Sometimes we have to put down our prideful snobbery and think of the consumer. For my own personal use, I never buy pre-ground coffee. I also detest flavored coffees. However, plenty of young and old ladies in our congregation do enjoy a cup of chocolate raspberry or cinnamon sticky bun. On a typical Sunday our church offers a regular (Costa Rican, Sumatra, Ethiopian, etc), a flavor (numerous choices), and a decaf. You know, it could be worse…we could serve Starbucks, Folgers, or Marsh brand coffee. However, we chose to go with a roaster who provides a consistent quality that snobs and average coffee drinkers alike can appreciate. By the way, the roaster in question is a member in “good standing” with the SCAA. And also, if a true coffee snob would not offer flavored coffees, what about other flavored drinks…vanilla lattes, for example? Isn’t that just another way of covering up the beauty of the product?
Comment by jasonmorris — September 27, 2007 @ 2:26 pm